Bashology is an event design company focused on creating custom built installations and beautiful event experiences. Being a fresh, new company, they needed entire logo identity design. I created a custom letter mark, which through it’s unique shape, shows a little quirkiness and elegance at the same time.
As supporting elements, I designed a peony pattern to accompany the logo in various platforms, such as the business card and on the website. This pattern brings a particular gracefullness to the identity, which is a nice juxtaposition to the bold letter mark.